Bollywood showcards are making waves at Canada’s Royal Ontario Museum. Deepali Dewan, curator of South Asian Arts and Culture talks about the importance of film art
What’s the significance of the exhibition Bollywood Cinema Showcards: Indian Film Art from the 1950s to the 1980s?
The Bollywood showcards are part of a long tradition of painted photographs. There are no names of recorded artists, but Nathdwara in Rajasthan was popular for the art, which was initially patronised by royalty over a hundred years ago. Later, it became accessible to everyone and the photographs were used during memorials, and even sent to suitors as part of a marriage proposal. As for Bollywood, these showcards are rare, since unlike film posters, there were only sets of four or six available for each film. It’s a miracle any have survived. Showcards were a unique form of film advertising and only found in India. They are different from the typical stills displayed in lobbies of cinema halls; film stills were pasted on to a board and painted over to create an emotional and dramatic impact.
What are your memories of Bollywood?
Surprisingly, I have few memories of Hindi films. I have a Hindu-Punjabi father and American mother and we lived in Delhi in the early 70s, where we usually watched films on television and rarely ventured into a cinema hall. When we moved to Canada, my dad brought loads of music tapes along. I grew up knowing all the songs, but minus the images to go with them and not knowing which films they were from. I was exposed to the films only in the 90s and my favourite remains Dilwale Dulhaniya Le Jayenge. I never thought I would be doing research based on Bollywood! It’s been great to get the reactions from people who have viewed the show; some are impressed to find these in a museum!
How did you source the showcards?
There are several collectors, but we eventually used the personal collection of Canadian Angela Hartwick, whose photographer husband is based in Mumbai. They found these showcards during a visit to Mumbai’s Chor Bazaar, and over five years, collected 200 such examples.
Tell us about your project Bollywood Hero…
It’s a commissioned billboard, 15 feet tall and 36 feet wide, and will be part of the museum’s permanent collection. The lead artist is Mumbai-based Suresh Sandal. It’s a historical exploration of the role of the hero, from the early days to the present — from Dev Anand to Shah Rukh Khan and beyond. It has a huge picture of Amitabh Bachchan from the film Deewar. It’s a handpainted history of Bollywood.
Do you believe that Bollywood is not a local but global phenomenon, and a serious one at that?
It has its fun side as being entertaining and a secret pleasure that no one admits to, although that seems to be changing. It has its roots in art and stage performances and is part of a larger cultural whole. As a researcher, I take that seriously. I also teach at the University of Toronto and ask my students to watch Bollywood films; they write about the links they find to the stories told through miniature Rajput paintings. Hindi cinema, which was renamed Bollywood only much later, was part of the international film industry from the initial years. The characters, costumes were all part of an international dialogue. Hollywood films played in Bombay, and Hindi films were submitted to film festivals abroad. We must appreciate the complexity of the Hindi film phenomenon.